I led the development and execution of a fully integrated 360 campaign for a high-performance Vitamin C Serum under one of Benitago’s top brands.

From Amazon storefront content to product packaging and supporting creative, I built a cohesive, insight-driven brand narrative that resonated across consumer every touchpoint.

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Conversions and sales grew substantially, and the serum’s Amazon listing has now earned nearly 40,000 5-star reviews. This allowed us to expand product distribution to additional online retailers and major brick-and-mortar partners including Walmart and Target Plus.